CASE REVIEW
Helping Bring the Bray Brand to Life: A Comprehensive Partnership
A Strategic Partnership Rooted in Community and Economic Development
At pc productions, we are proud to have been instrumental in shaping and promoting the Bray brand since 2015. Our collaboration with Bray Tourism, operating under the trading name bray.ie, has been a testament to our commitment to fostering community engagement, supporting local businesses, and enhancing Bray’s digital presence.
A Strategic Partnership Rooted in Community and Economic Development
The inception of bray.ie dates back to 2011, emerging from the efforts of the Bray Economic Think Tank (BETT), an economic forum established in 2009. BETT aimed to create a sense of local pride, foster community spirit, and promote the Bray brand as a thriving hub for residents and businesses alike. As a result of BETT’s forward-thinking initiatives, bray.ie was launched as a central component of the town’s economic and community development strategy.
Since 2015, pc productions has been at the forefront of bringing the Bray brand to life. Our services encompass:
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Website Content Management: Ensuring bray.ie remains a dynamic and informative platform.
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SEO: Enhancing online visibility to attract a broader audience.
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Social Media Marketing Strategy Execution: Engaging the community across various platforms.
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Graphic Design: Supporting digital visual communications for seasonal campaigns and initiatives.
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Public Relations, Marketing, and Communications: Managing media liaison and buying.
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Analytical Performance Reporting: Providing insights to refine strategies.
Celebrating Milestones and Expanding Reach
As of December 31st, 2024, bray.ie celebrated a significant milestone:
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2.1 million visits and 5.3 million page views since its launch in 2011.
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A social engagement reach of 2.42 million from January 1st to December 31st, 2024, encompassing Facebook, X (formerly Twitter), Instagram, and the website.
These achievements underscore the growing interest and engagement with Bray’s digital presence, reflecting the effectiveness of our collaborative efforts.
Showcasing Seasonal Campaigns
Our extensive work includes the development and execution of seasonal campaigns that highlight Bray’s unique offerings:
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Summer 2025 Campaign: Summer in Bray 2025 – A comprehensive guide to the town’s summer events, attractions, and local experiences.
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Christmas 2024 Campaign: Christmas in Bray – A festive celebration featuring local events, shopping initiatives, and community activities.
These campaigns are designed to engage both locals and visitors, promoting Bray as a vibrant destination year-round.
A Holistic Approach to Brand Development
Our strategy for maximising the Bray brand’s exposure involves a comprehensive approach that covers branding, marketing, and customer engagement. We continuously evolve the brand to stay relevant, ensuring it resonates with the community and attracts visitors. Our efforts focus on:
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Promoting Bray as an Ideal Destination: Highlighting the town’s appeal for living, working, and visiting.
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Championing Local Businesses: Supporting the #ShopLocalFirst initiative to strengthen the local economy.
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Enhancing Community Engagement: Providing a platform for local news, events, and resources.
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Attracting Tourists and Businesses: Utilising bray.ie to communicate with visitors and the local community effectively.
Commitment to Sustainability and Innovation
The sustainability of bray.ie’s website and social media presence are a top priority for us. We have a proactive strategy in place for continuous refinement and adaptation over time. Through the development of innovative content and the consistent use of themes, we aim to bolster the brand’s overall consistency and impact.
Looking Ahead
Our ongoing collaboration with Bray Tourism reflects our shared vision for a thriving, connected community. As Bray continues to grow and develop, we remain dedicated to supporting its digital presence, ensuring that bray.ie remains a valuable resource for all who wish to experience the charm and vibrancy of this coastal town.
CASE TIMELINE
Since 2015
CLIENT
Bray Toursim