‘Love Local’ by Tesco NI

‘Love Local’ by Tesco NI

pc | productions was asked by Tesco NI to produce an internal staff engagement video for it’s 9,000 employees.

The project had three key elements to it and they were:

  1. Introduce “Love Local’ & strength Taste Northern Ireland concept
  2. Highlighting their message and commitment to supporting Northern Ireland’s economy & local suppliers
  3. Showcase new in store point of sale package

We used a mixture of on screen interviews and motion graphics to tell Tesco’s NI ‘Love Local’ story.

Tesco NI © 2013