Tesco Gaillimhe

We produced Tesco Galway Irish language initiative video.

Ríobard Mac Fhlannicadh ó cainteanna Tesco Gaillimhe faoi conas a bhfuil siad isteach seirbhísí Seiceáil Gaeilge chomh maith le comharthaí dátheangacha ag an siopa.

Robert Clancy from Tesco Galway talks about how they have introduced Irish language checkout services along with bilingual signage at the store.

As Bearla

As Gaeilge

This initiative at Tesco Galway has been recognised and was the overall winner of Gradam Sheosaimh Uí Ógartaigh at a special awards ceremony, which took place in the Galway Bay Hotel on Thursday 10th April 2014. The Mayor of the City of Galway, Cllr Padraig Conneely, presented Denis McCarthy, Store Manager, Tesco Galway, with Gradam Sheosaimh Uí Ógartaigh — a beautiful piece of sculpture especially designed by the famous artist Pádraic Reaney symbolising the 14 Tribes of Galway, with one “present day Tribe” representing the winner of Gradam Sheosaimh Uí Ógartaigh and future winners to come.

The Gradam aims to recognise companies and organisations in Galway City that demonstrate a “visible, genuine and creative use of the Irish Language within their business impacting on their staff and the bilingual image of the city.”

Tesco Galway has embraced the Irish language throughout its newly refreshed store, featuring Irish language on aisle signage. Irish has also been introduced on store branding, with Tesco’s well-known tagline translated – Tugann an rud is lú cúnamh!

Customers can enjoy service in Irish at designated checkouts, the customer service desk and around the shop floor. Each of the stores’ 200 colleagues are being introduced to the language through bilingual phrases and notices in in all staff areas, as well as participating in Irish language classes to enhance the shopping experience for Irish-speaking customers. Tesco has also introduced Irish on tannoy announcements as well as dual signage on online shopping vans.

The retailer has future plans to roll out dual-language signage to all stores as they undergo refits and also plan to introduce dual-language self-service counters in stores around the country.

Speaking about the award, Denis McCarthy, Store Manager, Tesco Galway, commented; “Tesco Galway is delighted and honoured to have received this prestigious award from Gaillimh le Gaeilge. The award recognises the effort and commitment of my store colleagues in promoting the Irish language. I would like to take this opportunity to thank them for all their work, which won us this award. I would also like to express our gratitude to Gaillimh le Gaeilge for recognising our initiative and for the excellent job they do surrounding these awards and promoting Galway as a bi-lingual City.”

As well as winning the overall award, Tesco was named as the winner of the ‘Retail Category’ sponsored by Galway Bay FM.

Gaillimh le Gaeilge, the organisation which runs the Gradam awards, was established with the aim of promoting the Irish language, particularly as an economic resource, in the Galway area.